The creative AI lab of Wildcard.

The creative AI lab of Wildcard, a brand and design studio in Vienna. We design with AI: brand systems that models can work with, films and whole worlds, agents and tools, products and apps.

Wildcard builds brands and designs for them. Whyld is where that work goes into AI: we experiment, build our own tools and make things that were not possible a year ago. Same studio, same standards.

The machines make, try and repeat. People decide. A person sets the look, picks every frame and finishes the edit, sound and grade by hand. Everything that takes taste stays with us.

Whichever does the job best, and that changes from month to month. We build and tune prompts for each model so the look holds. Where nothing fits, we build our own tools, like Peek for reviews or the Workbench for Gooodie’s quests.

That is usually where we start. Your archive becomes style references, your marks and type become rules a model can follow, and recurring jobs become tested prompt libraries. The results look like you, not like everyone else.

You do. Everything we deliver in a project is yours to use, and we tell you which models were involved, so you know exactly what you are getting.

Your material only goes into tools we have agreed on with you, and it is not used to train public models. If something has to stay in-house, we set the work up that way.

Real ones. Our prototypes run on real code with real models, not clickable mock-ups, and some go all the way: Gooodie’s quests run in an app people use, and the Risikorechner is live on the Risk on Mind site.

Please do. Every project here is built from experiments. A first one shows quickly what works for you, and what to leave out, before anything big is decided.

Write to sindelar@wildcard.at with what you have in mind, even if it is only a question. We answer with a first idea of the approach, the time it takes and the cost. Every project is priced on its own.